Heimtextil is the biggest and most important platform for manufacturers, retailers and designers. This international trade fair for home and contract textiles meets in Frankfurt Germany at the beginning of January of every year. It's the meeting point for the trends of tomorrow.

ADO's international parent company has been an active participant at Heimtextil for many years.

The Heimtextil trend is the creative way to discover the most important and international trends at the beginning of every year, and a first-class orientation aid for product developers, furnishing specialists and designers. ADO takes pride in the beautiful fabrics we offer in our line of fabrics. Heimtextil report is one source that we study for trend and color direction when we design of our collections.

The four trend topics and colors for 2011-2012: Sobriety, Mix Mash, Utility and Wilderness.

SOBRIETY
Sobriety is a return to the essential and traditional. The new consumer landscape is characterized by quality, longevity, sustainability and significance. In this context, traditional craftsmanship is making a comeback. This goes hand in hand with a growing desire on the part of consumers to find out more about manufacturing and manufacturers.

The Serenity trend characteristic makes it clear that consumers are re-evaluating their lifestyle and are looking for products to build emotional attachment with.

New School reinterprets the classic design of the 1950s, while Classic Modernity reflects a style, which symbolizes honesty, quality and consistency, evoking nostalgia and authenticity.

Minimal Luxury satisfies the need for pure, clean, simple designs and symbolizes a charming timeless look.  

MIX MASH
Mix Mash combines the high-tech with craftsmanship, new with old. Mix and match is what's happening. Turning something old into something new, combining colors and patterns with abandon. Mix Mash clearly shows how tradition is being turned on its head and stylized ethnic influences from all over the world meet with novel patterns, prints and fabrics.

The emotional strength and tradition of craftsmanship, coupled with innovation and efficient functionality, symbolize the successful juxta-positioning of high-tech and craftsmanship.

The Experimental trend facet shows how unconventional brushstrokes, expressive, artistic designs and graphics generate energy and dynamism. The chaotic aesthetic of Cultural Hybrid is decadent and poetic at the same time. It blends cultural heritage with local craftsmanship and nostalgia.

Technicraft, a mixture of heritage and modernity, examines the synthesis between technology and craftsmanship, innovation and tradition.

UTILITY
Consumer society has changed – Utility invites you use it.

The global financial crisis, natural catastrophes, a surfeit of products and information are causing people to pause to think about and reflect on their current lifestyle. Nowadays, a decisive factor in purchasing decisions is the consideration about what is really important. Consumers are sick of design for design's sake, Utility stands for simplicity, accessibility and an invitation to use.

Products marketed aggressively in glossy brochures are being replaced by the untreated and fundamental. Designed for everyday use, Utility products give greater meaning to their relationship with the user and suggest a longer lifespan.

Under the title Industrial Accents, simple, honest textile techniques convey a feeling of reassuring comfort. Workwear stands for products, which indicate stable values. Authentic, timeless objects create a hint of nostalgia, a feeling for heritage and for the handcrafted.

WILDERNESS
The world we live in is high-tech and consumption-controlled, confidence in governments, economic structure and energy supplies has been shattered. So consumers are striving for more self-reliance and want to achieve an ultra-sustainable lifestyle. In order to achieve this, some are breaking free of their normal way of life in a radical way and adopting the Wilderness lifestyle, which means being at one with nature, back to where we came from.

A new interest in crafts from the past, including milling and wicker-weaving is evolving. People are looking for distinctive individualistic features marked by imperfection not perfection. A new organic look is being created, which nature captures in all its forms, characteristics and materials.

Primitive Raw paves the way for a new interest in simple shapes and manufacturing techniques.

Nature's Harvest describes an unbridled ecological aestheticism and wild, natural shapes, created from untreated materials.

Folk Tales shows the efforts made by a new generation of designers to transfer forgotten skills and craftsmanship into the modern era, with the aim of creating a meaningful link between the local and the global.

Untamed Nature makes clear how nature is treated rather than processed. Design is inspired by a revival of the craftsmanship from a bygone era